The company was originally started by Brian Cole in the late ‘60s. Originally, Brian owned a fishing boat called ‘Rosie’. He joined the King’s Lynn based fishing fleet that caught and sold shrimp. In those days the fleet had no way to get their catch to Billingsgate but Brian began to buy their catch rather than fish himself, so the tasty seafood got to market in time for waiting buyers.
At one time, Cole's had seventy shrimp peelers working from their Norfolk homes so that the shellfish could be caught, quickly prepared and delivered to Billingsgate within hours of being caught.
Gradually, the business grew and Brian added dressed crab to his vans regular load. As time passed, the business had grown by word of mouth and thanks to the network established by Brian and which continues to be developed by Coles dedicated team.
Nowadays the team is made up by expert fish filleters, drivers who select and pack the fish for delivery and administrators who keep orders and special requests organised.
When you buy from Cole's you can be sure that whether fresh, frozen or smoked, the seafood you buy will be at its freshest, taste great and will have been responsibly sourced.
Cole's of King's Lynn are conscious of the quality of the fish and shellfish supplied. We are proud to hold a Royal Warrant which we have had for many years.
Cole's are committed to maintaining the highest quality possible across our range.